MBA7069 Leadership and Management Report Sample
Assessment Task:
The first assessment component is a reflective written assessment of 1500 words. You will choose one of the vignettes critically examined during the workshops and will analyse the key organisational and cultural elements of the specific context; you will propose and justify a leadership strategy appropriate to the scenario in a 15-minute live presentation to your peers.
The write-up should be a Word document with evidence of reading and research (references). You must:
? Draw on authentic, recent / current whether global or local case-study of your own choice [CHOICE]
? Critically analyse and appraise approach (es) to leadership and management within the context of organisational and cultural context [CHALLENGE]
? Propose a suitable leadership strategy along with justification Minimum Secondary Research Source Requirements:
Level HE7 - It is expected that the Reference List will contain between fifteen to twenty sources. As a MINIMUM the Reference List should include four refereed academic journals and five academic books.
Solution
Choice of Business Leader
The chosen leader for this assessment is the CEO of Airbnb “Brian Chesky”. Born in 1981 in New York, Brian had a knack for architectural designing from a young age. He attended the “Rhode Island School of Design” and passed out from the school in 2004 with a degree in Bachelor of Fine arts in industrial design (golden.com, 2024). His ethnicity is an amalgamation of Polish and Italian. As of 2024, Brian’s net worth is 9.6 billion US dollars. Brian Chesky is the owner of a holiday and homestay service company named Airbnb. His current role is co-founder and CEO of Airbnb. Brian Chesky was born to parents Deborah and Robert who worked as social workers. His present marital status is single.
Apart from being the CEO of Airbnb, major milestones such as earning the title of “World’s Greatest Leaders” by Fortune in 2017 and making it to the one of most powerful leaders in Global Hospitality under 40 by International Hospitality Institute makes him an inspiring figure.
Brain Chesky’s leadership attributes are to focus their visionary thinking, risk-taking strategy, build a strong culture and humility. Chesky emphasizes the importance of being involved in the details without micromanaging. He can balance his beliefs through many leaders that fail to achieve. He believes that a lot of business leaders don’t understand their companies and that’s the problem. He knows his ability to think creatively and inspire his teams to achieve great things.
Case studies on Airbnb
Businesses such as Airbnb operate on the “sharing economy” model where the users share services and goods rather than buy them (Quattrone, Kusek, and Capra, 2022). Recently, this model has experienced significant growth as it helped businesses such as Airbnb to flourish in the market. This sharing economy for university assignment help model has brought in several benefits for Airbnb which contributed to its rapid succession in global markets. Travellers can book entire properties on Airbnb or live on a sharing basis with other people. It allows people to immerse into an exploratory experience allowing them to become a part of diverse cultures. Furthermore, people can get a taste of the preferred lifestyle that they have always wanted at affordable rates. It also helps property owners to generate extra income. It is also a sustainable option as it makes use of existing residential spaces and reduces the need for constructing new properties. The “Sharing economy” model utilised by Airbnb is a great way of developing communal bonds as hosts come together and immerse in a connective experience.
The short-term rental procedure followed by Airbnb in Lisbon is advantageous to property owners as it allows them to rent their residential spaces for a brief period with added income (Cocola-Gant and Gago, 2021). It also assists the owners in selling their property anytime without having to worry about tenants occupying the space. Establishing strong bonds with customers is a priority of Airbnb like other hoteliers and therefore opts for a “multichannel distribution strategy” (Giannoni et al., 2021). Therefore, Airbnb has established a strong social media and online presence along with collaboration with other travel enterprises such as TripAdvisor. It helps Airbnb to reach a diverse group of potential audiences and enhances its visibility. It also reduces increased dependence on a singular platform, incorporating flexibility in business operations. Customers also find it easy to find Airbnb whenever required due to its multi-channel presence.
With increased usage of social media in today’s digital world, Airbnb has a solid social media presence boasting millions of followers on Facebook, Twitter, Instagram and others. This strategy helps Airbnb to quickly connect with customers and even respond to their queries in real time, fostering trust and reliance. Airbnb has kept its customers at the heart of its business and implemented several strategies to enhance customer satisfaction. The business has trained the owners to take proper care of customers and even hires photographers to take pictures of nearby areas near the lodging to provide detailed insights to customers. Another tool utilised by Airbnb to please its customers is “user-generated content (UGC)”. Demonstrating the experience, disadvantages and other factors of the business via UGC helps customers make informed decisions (Saura, Dwivedi and Palacios-Marques, 2022). Airbnb uses UGC to connect with customers and build a sense of belonging. YouTube is dedicated to users sharing travel blogs whereas the Instagram channel of Airbnb focuses on customer tales, visual elements, and more.
Airbnb’s model focuses on efficiency where it provides optimum services to its customers at affordable prices. Also, Airbnb does not need to invest in infrastructure costs which makes it much more profitable.
Approaches to Leadership for Airbnb
Leadership style refers to leaders' behavioural approach to influence, motivate, and direct their followers. A leadership style determines how leaders implement their plans and strategies. Leadership styles can impact the work environment, employee satisfaction and productivity (Piwowar et al., 2023). A leader’s style is shaped by a variety of factors, that includes personality, values, skills and experiences. Leadership styles have a significant impact on the effectiveness of their leadership. “Brain Chesky” is the CEO of Airbnb to maintain their style of leadership styles for their business. Brain Chesky believes CEOs should deeply understand the product the company sells. Chesky models his style after “Steve Jobs”, emphasising the importance of being in the details. Chesky believes the term “founder mode” is a part of the disagreement behind their conversation.
Brain Chesky and Joe Gennia were roommates in San Franciso in 2007, and they were anxious about not being able to pay their rent since they didn’t have any. This is the story behind Chesky started their first Airbnb. Chesky maintains a strong company culture to emphasizes first-person approaches in their Airbnb community. Due to COVID-19 Airbnb has faced several challenges regarding safety protocols, and refusing the business strategy for long-term stays. There are some characteristics Chesky has to maintain his visionary thinking, the ability to inspire his teams to achieve greatness and his strong emphasis on the company’s core values (skift.com,2024 ). Chesky encourages his teams to take risks, experiment and think creatively all the time while remaining true to the Airbnb culture. Chesky’s open communication style and commitment to the company’s mission enhance their leadership styles and adapt to the ever-changing landscape of the travel industry while promoting creativity and stability.
Leadership Strategy for Airbnb
A leadership style is a method and tactics which are used by leaders to guide and motivate them to achieve their organizational goals. Leadership strategy is a management et style that can help organizations to adapt to their changes and remain competitive. Leadership strategy allows to maintenance of the organizational culture and value systems which can align with the new ideas (Njuguna et al., 2020)Leadership strategy can create a mental and emotional influence with widespread company development. Brain Chesky has implemented their leadership styles that emphasise to involved in details, being humble and building a shared vision for their Airbnb community. Brain Chesky models his leadership style after Steve Jobs, and emphasises the importance of being in the details.
Brain Chesky maintains some leadership strategy for Airbnb, the COVID-19 pandemic crisis that was a bigger roller-coaster ride than almost any other organisation experience. Chesky’s leadership strategy is highly people-centric with an emphasis on listening to the customer problem and promoting employee employment. Chesky also drives Airbnb’s positive and creative innovative ideas such as expanding beyond home rentals to experiences, demonstrating a forward-thinking approach. This leadership style aligns the company with evolving travel trends and user experiences.
Approaches to leadership for Airbnb
Airbnb is a global hospitality service brokerage company that became profitable in 2017. The overall inclusivity and acceptance of Airbnb are part of the welcoming culture for employees, hosts, and guests, regardless of race, gender, and sexual orientation. The employee resource groups within the company's internal framework allow for developing effective employee relationships through cultures and backgrounds. Airbnb’s disruptive innovation strategy suffices for empowering individual providers in the market. The innovative platform enables both customers and suppliers to allow transactions in one place (Yasser, 2023). It allows for developing organizational leadership qualities within the hotel owners and providing services enhancing the product delivery within the hospitality sectors.
Efficient communication among the employees is critical for the organisational culture of Airbnb encouraging a higher footfall. Engaging in productive activity and keeping the workers motivated is fundamental and Airbnb commits to its proposition with regular notifications regarding birthdays and anniversaries. Cultural leadership within an internal framework allies for harmonizing cultural diversity and fostering inclusivity within organisational structures. Recruitment inherently exhibits biases at several organisational levels that are often unnoticed (Rothschadl, 2023). Efficacy within cultural intelligence is critical for human resource management (HRM) interventions and improving cultural proficiency within Airbnb. Another major driver for the organisational successor Airbnb is the ability to work cohesively. Emerging issues within the company are tackled carefully, and assessing problems is vital for the continued improvement of the organizational framework (Njilu, 2023). Airbnb believes that teamwork coupled with employee management allows for better turnover of the company in the long run.
Leadership strategy for Airbnb
The democratic leadership style is considered as most effective for regarding the needs of the customers and employees in Airbnb. One of the key aspects of the democratic leadership style is promoting creativity in the workplace. The shared leadership style of Airbnb allows for generating ideas and devising solutions for encouraging overall organizational creativity within the need for any form of micromanagement. Airbnb with its disruptive innovation strategies within traditional hospitality sectors along with rapid technological evolution has served as a platform ecosystem within a dynamic market (Kashanizadeh et al. 2023). Empowering individual leadership traits within the internal framework of Airbnb services and enabling service providers to make decisions within hostels and facilities is a hallmark of Airbnb. It reduces the overall service redundancy and enhances communication among the employees of the company.
Team members within Airbnb are engaged cohesively and this allows for an inclusive decision-making capability within the market. Contrary to other leadership strategies, a democratic leadership style enables collaborative actions allowing employees to make decisions on their own. The employees for enhanced collaborative action within Airbnb embark upon a higher sense of responsibility. Both sustainability and location are motivational factors for Airbnb to enhance the overall interaction between hosts and guests (Kunwar, 2020). A democratic leadership strategy enabled a profound connection between the members and guests implying shared values within the organization. However, moral identity among employees must be embraced for trust-building and shared benefits.
Reference List
Quattrone, G., Kusek, N., & Capra, L. (2022). A global-scale analysis of the sharing economy model–an AirBnB case study. EPJ Data Science, 11(1), 36. Retrieved from: https://link.springer.com/content/pdf/10.1140/epjds/s13688-022-00349-3.pdf
Cocola-Gant, A., & Gago, A. (2021). Airbnb, buy-to-let investment and tourism-driven displacement: A case study in Lisbon. Environment and Planning A: Economy and Space, 53(7), 1671-1688.retreived from: https://journals.sagepub.com/doi/full/10.1177/0308518x19869012
Giannoni, S., Brunstein, D., Guéniot, F., & Jouve, J. (2021). Multichannel distribution strategy of Airbnb hosts. Annals of Tourism Research Empirical Insights, 2(1), 100017. Retrieved from: https://www.sciencedirect.com/science/article/pii/S2666957921000082
Saura, J. R., Dwivedi, Y. K., & Palacios-Marqués, D. (2022). Online user behavior and user-generated content. Frontiers in Psychology, 13, 895467. Retrieved from: https://www.frontiersin.org/articles/10.3389/fpsyg.2022.895467/full
Piwowar-Sulej, K., & Iqbal, Q. (2023). Leadership styles and sustainable performance: A systematic literature review. Journal of Cleaner Production, 382, 134600.
Retrieved from: https://www.sciencedirect.com/science/article/pii/S0959652622041725
skift.com,2024 about Retrieved on 07.11.2024 from https://skift.com/2024/09/21/airbnb-ceo-brian-chesky-i-never-called-it-founder-mode/#:~:text=Key%20Points,mindset%20rather%20than%20the%20title.
Njuguna, S. N., & Waithaka, P. (2020). Cost leadership strategy and organizational performance: A case of insurance companies in Nyeri County, Kenya. International Academic Journal of Human Resource and Business Administration, 3(9), 256-267. Retrieved from: http://www.iajournals.org/articles/iajhrba_v3_i9_256_267.pdf
golden.com, 2024 About Retrieved on 07.11.2024 from https://golden.com/wiki/Brian_Chesky-PBZ
Kashanizadeh, Z., Khanagha, S., Alexiou, A., & Volberda, H. (2023). The dynamics of new sharing economy ventures strategies and ecosystem legitimacy: the case of Airbnb. R&D Management..DOI:https://onlinelibrary.wiley.com/doi/10.1111/radm.12649
Kunwar, R. R. (2020). Airbnb: Understanding the concept, recognizing the values. Journal of Tourism and Hospitality Education, 10, 132-169.Retrieved from:https://www.academia.edu/download/63238547/Airbnb_Edited_7_May_202020200508-26609-1bfmypk.pdf
Njilu, M. K. (2023). Branding and Strategic Positioning For Enhanced Performance among Online-Based Companies: An Empirical Study on Airbnb. SIASAT, 8(1), 40-50.DOI:https://doi.org/10.33258/siasat.v8i1.144
Rothschadl, F. (2023). Culture and Psychology in Global Human Resource Management.Retrieved from:https://uniselinus.co.uk/sites/default/files/2024-03/FRANZ%20ROTHSCADL.pdf
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