MKT600 Situation Analysis Report 1 Sample

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MKT600 Situation Analysis Report 1 Sample

Instructions

Write a 1500-word situational analysis in a report format for a company of your choosing that includes the following: • Micro-environment analysis • Macro-environment analysis • Industry analysis using Porter’s Five Forces Model You have 2 options for selecting a company for your situational analysis:

OPTION 1: You may use a company you’re currently working for or have worked for previously on either a full-time or part-time basis. If using an existing company, you must change the company name in your assessment. NOTE: Any material submitted as part of your assessment, must ensure that it does not breach upon any of the Host Organisation’s rights, including with respect to maintaining confidentiality, and sensitivity over the information shared

OPTION 2: Use the company case study provided in the Assessment 1 section on Blackboard.

1.) Choose the company for your situational analysis based on Option 1 or Option 2 outlined above. You must identify which option you selected in your report.

2.) Write a 1500-word (+/- 10 %) situation analysis in a report format. Your situational analysis needs to include the following: o A discussion of the value propositions, core brand values and buyer behaviour of your chosen company. o An analysis of the micro-environment of your chosen company (the company, suppliers, intermediaries, relevant publics, customers, and competitors) o An analysis of the macro environment of your chosen company (the political, economic, social, technological, legal, and environmental (PESTLE) forces to establish their impacts on your chosen company’s strategies/capabilities to serve the target markets) o An analysis of the industry your company issituated in using Porter’s Five Forces Model o A list of the strengths, weaknesses, opportunities, and threats (SWOT) for the company as well as suggest appropriate strategies to overcome weaknesses and defend the company from threats.

3.) Please structure yoursituational analysis asfollows: Introduction Briefly introduce in up to 100 words the company that is the subject of your situational analysis. This includes an explanation of the core business of your company, including the products or services is provides to its customers, and the industry it operates within. Body Include the following sections in the body of your situational analysis: Value Proposition o A discussion of the value propositions, core brand values and buyer behaviour of your chosen company. Microenvironment Analysis o An analysis of the micro-environment of your chosen company (the company, suppliers, intermediaries, relevant publics, customers, and competitors) Macroenvironment Analysis o An analysis of the macro environment of your chosen company (the political, economic, social, technological, legal, and environmental (PESTLE) forces to establish their impacts on your chosen company’s strategies/capabilities to serve the target markets) Industry Analysis o An analysis of the industry your company issituated in using Porter’s Five Forces Model SWOT o A list of the strengths, weaknesses, opportunities, and threats (SWOT) for the company as well as suggest appropriate strategies to overcome weaknesses and defend the company from threats.

Conclusion Briefly in up to 100 words summarise your key findings based on your analysis of your SWOT.

Solution

Introduction

Back in 1982, Pandora A/S began as a small gold shop in Copenhagen, Denmark, that was run by a family. It has grown into a big gold business around the world since then. Back in the day, the store sold watches. These days, it mostly sells metal that people can use to make their own unique things. Also Pandora is a business that sells expensive jewellery. It serves a lot of different types of people and has over 6,700 shops in over 100 countries. It has two factories in Thailand that help the business grow and keep the quality good. This research

For university assignment help will look at what makes Pandora useful, how people use it, and what the company's goals are. It will also watch everything that moves very carefully.

Main body

Value proposition of Pandora

Table 1: Value proposition of Pandora

Because of the table, one can say that one of the best things about Pandora is that it has both expensive and cheap items. Good prices, nice-looking gold that is well-made. People can show who they are, which is also a big part of Pandora's plan, even though the brand lets people modify, especially with its charm lines. Using recycled materials and gems made in a lab is good for the environment (George,2024). It is still easy to shop at this store, even though they changed their website. Pandora works together with other companies to stay up-to-date and promote well-known names.

 

Micro environment analysis of Pandora

 

Table 2: Microenvironment analysis

Pandora's strengths and the people it works with, like suppliers, customers, and rivals, make up its microenvironment. There are other stores like it, but this one is different because it focuses on cheap luxury and making things to order. Many of the things it needs come from all over the world. This makes sure they are collected in an honest way, which fits with its goals to be good for the world. However with the help of shops and the internet, Pandora can reach more people and make the experience smooth on all of them. The main people who buy Pandora earrings are middle-class women who want to look stylish but don't want to spend a lot of money (Statista.com, 2024).

Microenvironment analysis of Pandora

 

Table 3: Macro Environment analysis

Politics, the economy, society, technology, the environment, and the law all have an impact on Pandora's macro world. A tool called PESTEL makes a list of these problems. The government could change the rules of trade, especially those that hurt the earth. Pandora wants to buy things from all over the world.

 

Figure 1: Phoenix strategy
(Source: Pandoragroup.com, 2023)

It looks like new tools like social media and online shopping have been very helpful for Pandora's Phoenix plan (Pandoragroup.com, 2023) with the figure. But these tools let people who are good with technology get in touch with the business. There are fair trade rules that the company must follow. They must buy things honestly and take care of the land.

Industry analysis using Porter 5 forces model

 

Figure 2: Five Forces Model
(Source: Created by the learner)

Table 4: Industry analysis

Based on the table, one can say that with Porter's Five Forces Models. Name recognition and the need for money to start up mean that new competitors don't pose a big danger. But thanks to the Internet, more businesses can start up now than ever before. It's also hard for buyers to make deals. But there are lots of deals on nice things that don't cost too much. Goli (2020) says that people want to know more about prices and change things in more ways. Trendy trinkets and useful gifts are competing for the attention of customers, especially Gen Z and millennials.

SWOT analysis of Pandora

 

Table 5: SWOT analysis

Strategic recommendation for Pandora enterprises

1. Spend money on targeted digital marketing plans that use social media and influencers to get and keep the attention of young people. This is what the company needs to improve its online business.

2. Pay attention to how the customer feels and show them care by giving them what they want at a price they can afford. This will make them happy.

3. If the company wants to keep getting the attention of people who care about the environment, it needs to keep investing in recycling technologies and getting its goods from that people can trust.

Hence, by following these above suggestions will help the enterprise stay in the gold business, keep customers coming back, and make money from new styles.

Conclusion

Finally, it can be said that one family ran a small gold shop that grew into a worldwide necklace brand known for making expensive items that are cheap and easy to fix up. Sustainability and fair sources are important to people who care about the earth. The company is unique in the market because it works with well-known brands and focusses on new digital ideas. When people like different things all the time, it's hard for Pandora to stay in business. It does have a lot of things, though, and people like the name, so it can only get bigger. Pandora has learnt a lot about how to keep the jewellery business going strong and change with the times.

Reference list

Austria, E., Peralta, A. G., & Dacara, B. C. (2022). Analyzing Consumer Behavior Towards Luxury Jewelry Brands. Journal of Business and Management Studies, 4(1), 76-90.https://al-kindipublisher.com/index.php/jbms/article/view/2693

Borstrock, S. (2021). Disrupting the Chain: The Luxury of Craftsmanship. Sustainable Luxury and Jewelry, 21-40.https://link.springer.com/chapter/10.1007/978-981-16-2454-4_2

Forbes.com, (2022). Pandora Gives New Meaning In The Lab-Grown Diamond Jewelry Market. Retrieved from: https://www.forbes.com/sites/pamdanziger/2022/09/11/pandora-gives-new-meaning-in-the-lab-grown-diamond-jewelry-market/

George, A. S. (2024). Sustainable Sparkle: The Emergence and Impact of Lab-Grown Diamonds in India's Diamond Capital. Partners Universal Innovative Research Publication, 2(2), 01-16.https://www.puirp.com/index.php/research/article/view/45

Goli, A. (2020). Personalized versioning: Product strategies constructed from experiments on pandora. The University of Chicago.https://search.proquest.com/openview/389a7c26ef1d7d0afb90211617bd75c4/1?pq-origsite=gscholar&cbl=18750&diss=y
NORDEA, D. B., PARIBAS, B., BANK, D., & NORDEA, M. S. (2023). PANDORA A/S.https://www.pandoragroup.com/-/media/files/investor-relations/emtn-programme/bellagio--base-prospectus1025065577926.pdf

Pandora.net, (2024). About Pandora Retrieved from: https://us.pandora.net/en/explore-the-brand/about-pandora.html?srsltid=AfmBOoot4V4Be_Il_f3Qc86rTKGGAoiFmeHIGYBRSdofhW0yipY89YtN

Pandoragroup.com, (2023). Pandora now crafts its jewellery with 100% recycled silver and gold. Retrieved from: https://pandoragroup.com/investor/news-and-reports/newsdetail?id=26796#:~:text=Pandora%20stopped%20sourcing%20newly%20mined,in%20stores%20by%20early%202025.

Pandoragroup.com, (2023). Strategy. Retrieved from: https://pandoragroup.com/about/pandora-in-brief/strategy#:~:text=Personalise%20the%20customer%20experience.&text=This%20connection%20provides%20rich%20insights,experience%20across%20stores%20and%20online.

Paton, E. (2024). The World’s Biggest Jeweler Now Only Sources Recycled Metals. The New York Times (Digital Edition), NA-NA.
Statista.com, (2024). Jewelry brands ranked. Retrieved from: https://www.statista.com/insights/consumer/brand-profiles/2/9/jewelry/united-states/#contentBox1

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