MIS500 Foundations of Information Systems Report Sample

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MIS500 Foundations of Information Systems Report Sample

Context

The assessment suite in this subject is built on top of skills you are building in your learning activities. Although the learning activities do not carry any assessable weight by themselves, completing them and seeking input from your peers and the learning facilitator is essential for you to achieving a positive result in the subject. While researching and writing this assessment, be sure to work through content and the learning activities in modules one and two.
Instructions

This assignment aims to give you an understanding of the some of the information systems concepts that underpin modern businesses. Sneakers and streetwear have revolutionised fashion and lifestyle. From Nike, Puma, Adidas to Converse, Yeezy to Gucci, Louis Vuitton and Chanel everyone is wearing sneakers. Kanye West, Mark Zuckerberg, Taylor Swift, Virat Kohli, Beyonce and people from all walks of life both young and old are wearing sneakers.

In this assignment you will investigate the value chain of a sneaker brand or a sneaker retailer brand, and consider some of the technologies that underpin this strategy. You will use Porter’s Value Chain to investigate the how the business creates value, understanding each component and considering if there is any potential for additional value creation. You will investigate how the company utilise SMACIT (Social, Mobile, Analytics, Cloud, and Internet of Things) and DARQ (Distributed Ledger (Blockchain), Artificial Intelligence (AI), Extended Reality (XR) and Quantum Computing) technologies within their business, and consider how they use data to create information and knowledge that guides business decisions.

Use the following structure for your assignment, answering the questions below:

1. Introduction:

Briefly describe the history of the sneaker brand or retailer (Nike, Rebel Sport, Foot Locker, Culture Kings, Puma, Hype, GOAT, Adidas or any local or international brand).

2 Porter’s Value Chain: Use the Porter’s Value Chain model (pictured below) to identify and explain the business’s primary activities and support activities. Make recommendations to the Sneaker Company or Sneaker Retailer on how they can enhance or maximise the value offered to ‘customers’.

3 SMACIT and DARQ: Which of the SMACIT technologies are your chosen brand or retailer using? Have they begun implementing any of the DARQ technologies?

4 Data, Information, Knowledge: How does the sneaker brand or retailer use data to assist their operations? What information and knowledge do they create and utilise from this data?

5 Conclusion: Restate your key findings from across the report. Are there any opportunities for innovation or improvement in the areas discussed? (200 words)

6 Reference List: Students should conform to the APA referencing style, making use of external sources as appropriate. All references in the reference list must also appear as in-text references. Please see more information on referencing here http://library.laureate.net.au/research_skills/referencing.

Solution

1. Introduction

This assignment seeks an investigation understanding of the information system concepts is required for modern business organisations. In order to control the business operations in a contemporary way, the assistance of Information systems can be seen. For Assignment Help, The same scenario can be seen in sneakers and Streetwear items and the impacts of the information system have enhanced the fashion and lifestyle of the people for these items as well. Registration and application of information system can be seen in Nike, Puma, Adidas to Converse Louis Vuitton, Yeezy to Gucci. From the young generation to some renowned people like Mark Zuckerberg, Virat Kohli and people prefer to weak these trendy sneakers. The support of information system in the value chain in helping the sneakers brand or sneaker retailer brand in bringing some innovative strategies through advanced technologies. It will also demonstrate how Nike can enhance their customer base more in the future days. SMACIT will be used for implementing DARQ technology on the Nike sneaker brand for understanding the technological development. For further discussion, Nike Sneaker brand has been chosen. Nike is renowned as Blue-Ribbon Sports across the globe, which was invented by Bill Bowerman in 1964.

1. Porter’s Value Chain

Porter's value chain analysis will be implemented on Nike for understanding their primary activities to conduct the business. It has been accumulated lots of worldwide and famous brands, who are providing exclusive products to the customers and also has gained a large fanbase (Nooteboom, 2017). The competitiveness can be enhanced by following the process of Porter's value chain analysis, and its consequences can be cleaned in gaining high productivity. According to Professor Michael E Porter, with the help of using strategic focus from procurement of raw materials to delivering the products to the customers, the competitive advantages can be achieved (Popescu & Dasca?lu, 2020). Moreover, this analysis will assist by understanding both primary and support activities to enhance productivity.

 

Figure 1: Porter’s value chain
(Source: Popescu & Dasca?lu, 2020)

Figure 1 is depicting the primary activities and support activities of Nike. The support activities include the firm infrastructure of Nike, human resources and their support, technology development for further innovation, procurement. In addition to that, the primary activities include inbound logistics, operations, outbound logistics, marketing and sales, services.

Primary Activities:

Inbound logistics: It is required in managing the segment of procurement to ensure that Nike is getting proper services from the supply chain management. Nike has around 567 countries, through which they are operating with 42 countries.

Outbound logistics: It mentions the outer source who are manufacturing the products and then transferred the products to the retail stores of Nike. Nike is conducting its business through 2000 retail stores in different places.

Marketing and Sales: The proper marketing strategies of Nike helps in promoting its products and the brand in the global market (Anker, Sparks, Moutinho & Grönroos). More than 500 factories of Nike are supporting its business. Nike also follows video marketing strategies for their sales promotion.
Supporting Activities:

Technology: The opposite of Technology and shows the quality of the product which is considered as one of the crucial components for adopting production. The quality of the product confirms the sustainability of Nike. Effective technological solutions help in minimizing the effects on the environment and also enhance the quality of the product.

HRM: the management is a significant role in enhancing the knowledge of the staff Nike, which forces them to sustain in a diverse environment and helps in bringing inclusive culture. This strong ability if HRM of Nike assist in dealing with more than 70,000 employees.

Procurement: the quality of the products can be maintained after getting quality raw materials from the SCM. That is why Nike always considers pthe quality of the raw materials (Buell & Kalkanci, 2021).

Firm Infrastructure: It defines the infrastructure of Nike is considered as the backbone for successfully running the business.

2. SMACIT and DARQ

Technological development has brought lots of innovations in the Sneaker organisations and retail brands. The support of technological development has influenced to invent lots of options of Nike like canvas or leather, and sometimes they are made from the high top or a low top plethora of materials. Also, it influences to manufacture different items according to the height, weight, level of stability and at the same time the customers are getting options in choosing a variety of shoes (Lee et al. 2017). It is seen that SMACIT technology helps in driving different business transformation within the Nike and helps it to follow some trends. Among different SMACIT technology, the Nike can choose Social Mobile Analytics Cloud Internet of Things, its significance can be seen in implementing a new value chain and new supply change for enhancing the product quality of the Nike.

After considering the present market status of Nike, and that they have not implemented DARQ technology yet, which is referred to as distributed ledger technology (Di Tommaso & Rubini, 2012). However, Nike os continuously trng to implement technological solutions within their organisational area. This is one of the big innovations of technology and consists of artificial intelligence, cryptocurrency, extended reality, blockchain and Quantum computing.

Figure 2: Impacts of blockchain technology on the brand
(Source: itsblockchain.com)

Figure 2 is showing the impacts of blockchain technology on the brand and its support in following the steps for bringing innovation.

3. Data, Information, Knowledge

The support of the Nike can be seen across the globe and the collected data is considered as one of the significant ways to conduct the business systematically. The significance of accumulating data can be seen in Nike in predicting the future performances, price optimisation, for accommodating in small scale retailers, the predicted demands of the customers, forecasting trends and for identifying the target customers for them (Schmarzo, 2013). After gathering information or data, Nike can boost its performances. Because these data provide solutions to Nike for understanding the perception of their targeted customers and accordingly they can fix the strategies for fulfilling their expectations. For example, the data analytics will assist Nike in understanding the personal preferences of the customers.

4. Conclusion

The above discussion has portrayed different business activities of Nike, which are liable in fixing its success. Now, it can be concluded that after following different strategies, Nike can get lots of competitive advantages in the market. The value chain market analysis and technological development will bring lots of advantages within the organisational area of Nike. Moreover, lots of sneaker brands have implemented blockchain technology for providing authentication of the products. Nike can also follow this for bringing more advancements and conveniences to the customers. This section has also given some suggestions to Nike brand in understanding their primary activities of the business.

5. Reference List

Anker, T. B., Sparks, L., Moutinho, L., & Grönroos, C. (2015). Consumer dominant value creation. European Journal of Marketing, 49(3-4), 532–560. https://doi.org/10.1108/EJM-09-2013-0518

Buell, R. W., & Kalkanci, B. (2021). How transparency into internal and external responsibility initiatives influences consumer choice. Management Science, 67(2), 932–950. https://doi.org/10.1287/mnsc.2020.3588

Di Tommaso, M. R., & Rubini, L. (2012). Achieving excellence in exporting intangible?intensive goods: measuring economic performances. Measuring Business Excellence, 16(3), 72–83. https://doi.org/10.1108/13683041211257420

Lee, J.-K., Pedersen, P. M., Ahn, T., & Lee, W.-N. (2017). Managing sports brands in a global consumer market : country-of-origin fit in cross-border strategic brand alliances. South African Journal for Research in Sport, Physical Education and Recreation, 39(1), 81–96. https://lesa.on.worldcat.org/oclc/7211458456

Nooteboom, B. (2007). Service value chains and effects of scale. Service Business, 1(2), 119–139. https://lesa.on.worldcat.org/oclc/437686628

Popescu, M., & Dasca?lu A. (n.d.). Value chain analysis in quality management context. Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences, 4(53)(2), 121–128. https://lesa.on.worldcat.org/oclc/7179509365

Schmarzo, B. (2013). Big data : understanding how data powers big business. Wiley. https://lesa.on.worldcat.org/oclc/862794762

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