MBA6301 Event Management Report 3 Sample
Task
It is important to critically evaluate and recommend improvements to an event management project in order to ensure that the event is successful. There are a number of factors that need to be considered when planning an event, and it is essential to have a clear understanding of all aspects of the event in order to identify potential problems and make recommendations for improvement.
Submission Instructions
Your report must include:
Cover Page:
Executive Summary
Table of Content
Introduction: A statement of the purpose for your report and a brief outline of project (one or two paragraphs).
Body of Report: Describe the tasks you performed as mentioned in the task.
Findings and Recommendations
Conclusion: A summary of the points you have made in the body of the paper. The conclusion should not introduce any ‘new’ material that was not discussed in the body of the paper. (One or two paragraphs)
References: A list of sources used in your text. They should be listed alphabetically by (first) author’s family name. You are required to have at least 15 scholarly references.
The footer must include your name, student ID, and page number.
Solution
Introduction
Event management involves more than just coordination. The event manager is responsible for managing the atmosphere, the sound, the visuals, the accessibility, the safety precautions, and the numerous unanticipated difficulties (Gursoy, Nunkoo &Yolal, 2020). Online engagement tactics, digital broadcasts, and virtual guests have all become vital. The report is going to critically evaluate the Red Bull Cliff Diving World Series 2022 event in a detailed manner. University Assignment Help, Following this, it will identify potential problems as well as present several recommendations that can ensure that the event is successful.
The Red Bull Cliff Diving World Series 2022 embodies this and more with a mix of daring, athleticism, and breathtaking natural landscapes. Each dive descends from dizzying heights into the sea below as a breath-taking display of skill, bravery, and pure resolve. Every setting selected for the series offers viewers a novel blend of unmatched natural beauty and thrilling action. The Red Bull Cliff Diving World Series brings to mind images of athletes deftly leaping over sheer cliffs, the adrenaline rush experienced by both competitors and spectators, and the perfect blending of skill, courage, and nature (Lindblom, Legg & Vogt, 2022).The Cliff Diving World Series, an international spectacle, combines the raw beauty of nature with the utter audacity of human potential.
Discussion
The "Red Bull Cliff Diving World Series" is an exhilarating and esteemed international sporting competition that displays the astounding abilities of top cliff divers from all around the world. With dazzling dives from dizzying heights, sophisticated acrobatics, and intense competition, the 2022 season was expected to be another outstanding show (Red Bull, 2023). As the event coordinator, I was responsible for a variety of duties that were all geared towards making sure this important tournament ran smoothly. In this thorough description, I will go over the duties I undertook both before and during the "Red Bull Cliff Diving World Series" 2022.
1. Event preparation and strategy
The event's strategic planning was one of the earliest and most important duties. A result of:
Setting Objectives: Establish goals setting up a defined set of goals for the occasion, such as boosting viewership, expanding sponsor visibility, and assuring participant safety.
Budgeting: Putting together a thorough spending plan that takes into account different costs, such as venue leasing, athlete fees, production costs, and marketing costs (Masterman, 2021).
Sponsorship Acquisition: Finding sponsors and partners, negotiating sponsorship agreements, and ensuring that sponsors receive the publicity they want are all parts of sponsorship acquisition.
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Figure 1: Event preparation and strategy
(Source: Developed by the Learner)
Venue Selection: Establishing a viable location that complied with safety and logistical standards while offering an amazing backdrop for the tournament required working with local authorities.
Date Selection: The best date for the event should be chosen after consulting the international cliff diving schedule and taking the weather into account (World Health Organization, 2021).
Incorporated Role
My event planning and strategy include careful planning for the "Red Bull Cliff Diving World Series" 2022. I worked with the event planners to comprehend the time, location, and safety procedures. I made sure the divers were properly instructed and informed of the competition's rules. Social media buzz-building and collaborations with relevant influencers were the main marketing strategies (Raymond et al., 2020). For a smooth spectator experience, ticket sales and logistics were optimised. In addition, I organised medical assistance, obtained permissions, and prepared weather-related backup plans. The intention I had was to create a successful competition for both sides of the competitors and the spectators.
2. Infrastructure and Logistics
After the planning stage was finished, I changed my attention to the event's logistical needs. As a result of:
Venue Setup: Working with a group of engineers, designers, and construction workers to build up the competition area, which included setting up diving platforms, putting in place safety precautions, and setting up spectator seats (Herold et al., 2020).
Safety Measures: Ensuring the application of stringent safety standards, which included emergency evacuation plans, the presence of rescue divers in the water, and the ready availability of medical personnel.
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Figure 2: Infrastructure and Logistics
(Source: Developed by the Learner)
Participant Logistics: Logistics for participants: It is essential to plan athlete arrival, lodging, and transportation in a timely manner. The event's effectiveness and participant experience are improved by ensuring smooth logistics for athletes and their support teams.
Ticketing and Access Control: It is critical to put effective ticketing procedures and access control measures in place. This method controls the flow of onlookers and guarantees that everyone who attends will have a safe and enjoyable day. The safety and satisfaction of event attendees are improved by effective management.
Incorporated Role
It was difficult on many levels to oversee the arrangements for the 2022 Red Bull Cliff Diving World Series. Planning in great detail was necessary to coordinate venue preparation, ensure security, and maximise operations (Chakrabarty & Premkumar, 2023). I oversaw the setup of safe platforms for the divers, spectator areas, and media zones, as well as the transportation and lodging for competitors, judges, and staff. Organising medical teams and emergency procedures was part of my responsibility. It was my obligation to ensure the event's smooth execution, and I made sure that the fun and safety of all participants and spectators were top priorities in all decisions.
3. Marketing and Promotion
The "Red Bull Cliff Diving World Series"' success was largely due to its efficient marketing and promotion.
Advertising Campaigns: Planning and carrying out advertising campaigns on numerous media platforms, such as social media, radio, television, and online platforms.
Content Creation: Creating promotional content, including as films, athlete interviews, and behind-the-scenes footage, is a great way to attract attention and keep viewers interested (Agalianos et al., 2020).
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Figure 3: Marketing and Promotion
(Source: Developed by the Learner)
Press and Media Relations: Managing ties with the media, setting up press conferences, and making sure that the event receives a lot of print and online coverage are all examples of press and media relations.
Ticket Sales: Managing the selling of tickets through both physical and online outlets.
Incorporated Role
I implemented a complex marketing and promotion plan for the "Red Bull Cliff Diving World Series" 2022. Creating visually appealing postings, maintaining social media material, and conducting focused marketing campaigns on websites like Facebook, Instagram, and Twitter were all part of this (Wang, 2021). For sponsored material and live event coverage, I also teamed up with well-known athletes and bloggers. In order to communicate with the fan base, we used email marketing. Press releases were sent out to media sources, and SEO optimisation strategies were applied to make sure event-related information was well-positioned on search engines. Our efforts culminated in a compelling webcast of the competition on YouTube, expanding its worldwide reach and level of interaction.
4. Day-of Operations:
On the day of the event, my duty changed to making sure everything went without a hitch.
Timing and Scheduling: Organising the timing of each dive, making sure that each competitor received the time given, and following the competition timetable.
Judging Panel: Managing the choice and instruction of judges while also making sure they adhered to the stated scoring guidelines (Cornwell, 2020).
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Figure 4: Day-of Operations
(Source: Developed by the Learner)
Live Broadcasting: Organising the live broadcast of the event, which includes choosing the camera angles, providing commentary, and providing technical assistance.
Engagement of spectators: Improving spectator enjoyment by planning entertainment events, food stands, and shopping booths.
Security: Working along with security professionals to uphold safety and order at the venue, including using crowd control techniques.
Incorporated Role
I oversaw several crucial activities as part of the Day-of Operations for the "Red Bull Cliff Diving World Series" 2022 to make sure the event was successful. This involved managing athlete preparations, site setup, and safety procedures (Juska, 2021). I oversaw the event staff's communication, kept an eye on the timetable, and made sure that all logistical details were handled efficiently. In addition, I dealt with any sudden problems that developed throughout the competition, taking prompt action to ensure the competition's efficiency and safety. The "Red Bull Cliff Diving World Series" 2022 was beautifully carried out thanks in large part to my work, giving viewers an exciting and unforgettable experience.
5. Post-Event Analysis:
Following the conclusion of the "Red Bull Cliff Diving World Series", the work went on with an emphasis on evaluation and analysis.
Audience Feedback: Feedback from the audience is gathered and examined in order to pinpoint areas that could use improvement.
Financial study: Carrying out a comprehensive financial study to determine the event's profitability and pinpoint cost-cutting strategies for upcoming iterations (Liu et al., 2019).
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Figure 5: Post-Event Analysis
(Source: Developed by the Learner)
Sponsorship Evaluation: Reviewing the success of sponsorship agreements and creating plans to increase sponsor satisfaction are both aspects of sponsorship evaluation.
Documentation: Put together a thorough report outlining the success of the event, the difficulties encountered, and suggestions for the upcoming year.
Future Planning: Getting the conversation started on the event's upcoming iteration, including any prospective upgrades and adjustments based on the analysis.
Incorporated Role
I made an extensive analysis of several facets of the "Red Bull Cliff Diving World Series" 2022 for the Post-Event Analysis. This involved evaluating the overall safety precautions put in place, examining the performance of the competing athletes, gauging audience participation and attendance, examining media coverage and social media trends, and analysing financial information including sponsorship deals and ticket sales (Lenjani et al., 2020). In order to plan and optimise future events, it was important to identify strengths, weaknesses, opportunities, and dangers. The goal of the analysis was to maximise the event's influence and financial success while preserving its reputation as an exciting and secure spectacle.
6. Initiatives to Promote Sustainability:
In the twenty-first century, sustainability is a crucial component of event design. I tried to lessen the impact on the environment throughout the "Red Bull Cliff Diving World Series" 2022:
Waste Management: Waste management includes the implementation of recycling and waste reduction initiatives, such as the use of biodegradable materials for event merchandising and food packaging (Katz et al., 2019).
Transportation: In order to lessen the carbon footprint of guests and participants, we encourage the use of public transportation and carpooling.
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Figure 6: Initiatives to Promote Sustainability
(Source: Developed by the Learner)
Energy Efficiency: Using energy-efficient tools and lights, as well as looking into renewable energy sources, will help the event run more efficiently.
Awareness Campaigns: Using educational resources and initiatives, awareness campaigns aim to increase spectator and participant understanding of environmental issues.
Incorporated Role
I put various environmental efforts into place for the "Red Bull Cliff Diving World Series" 2022. First, we eliminated single-use plastics by giving competitors reusable water bottles and enticing spectators to use refill stations (Red Bull, 2023). Second, we worked with regional waste management organisations to make sure that event locations followed required recycling and garbage disposal procedures. In order to reduce carbon emissions, we promoted greener modes of transportation like carpooling and public transportation. Last but not least, we participated in community outreach initiatives to inform participants about environmental preservation and motivate them to support regional conservation activities. These programmes attempted to green the event and lessen its impact on the environment.
Response to the Event
As the "Red Bull Cliff Diving World Series" event coordinator for 2022, I was responsible for a wide variety of duties, including marketing, event day operations, strategic planning, and logistics management. Careful planning, effective execution, and a dedication to sustainability were essential for the success of such a prominent athletic event (Diddi & Yan, 2019). By organising these initiatives, I helped to ensure that the 2022 "Red Bull Cliff Diving World Series" was a memorable and prosperous event for competitors, sponsors, viewers, and the environment.
Findings and Recommendations
Amazing diving skill was on display at the Red Bull Cliff Diving World Series 2022, an international athletic phenomenon that sent viewers on a rollercoaster of feelings, tension, and awe.
Event organisation: The grandiose event required meticulous organisation, with audience expectations, sponsor obligations, and diver safety at its core. The event was positioned for success with specific goals like increasing audience reach, sponsor visibility, and athlete safety. The selection of a location that was both physically appealing and secure required close cooperation with local authorities.
Infrastructure and Logistics: Upholding safety regulations and ensuring smooth logistics for participants were deemed to be essential. In natural environments, specifically, the architectural design of the diving platforms and chairs was crucial. For athletes and their teams, it was essential to plan prompt transportation, lodging, and coordination (Herold et al., 2020). For the diving platforms to be built, safety precautions to be taken, and audience accommodations to be made, careful planning and collaboration with engineers and designers were required.
Day-of-Operations: The tasks were numerous and crucial, ranging from organising diver schedules to guaranteeing live transmission quality.
Sustainability Initiatives: Eco-friendly activities like eliminating single-use plastics and boosting green transportation were admirable, but there is always room to step up such initiatives.
Post-Event Analysis: This involved evaluating both measurable indicators, such as financial data, and intangible indicators, such as attendance pleasure. Following the event, analysis and feedback revealed areas that needed improvement.
Marketing: Influencer collaborations and regular social media participation were crucial in marketing and promotion (Fadeyibi, 2021). Digital promotions were essential in order to generate excitement before the event.
Unquestionably, the 2022 series was a success, but long-term success is built on ongoing improvement. The Red Bull Cliff Diving World Series 2022 required a blend of innovation, strategy, and execution because it was not only a sporting event.
Recommendations
? Utilising analytics to choose the optimal times to broadcast in light of international audiences helps maximise viewing at the Red bull Clive diving event. A venue selection process that ensures both visual appeal and safety can be streamlined with ongoing local authority interactions (An, Kim & Hur, 2021).
? Having a crew entirely focused on in-the-moment logistical difficulties would also be advantageous. Future setups might profit from technological developments like VR walkthroughs for gaining early support from stakeholders.
? Another option to think about is a centralised digital dashboard for tracking all processes in real-time. The live-viewing experience can be improved even more by spending money on cutting-edge broadcasting technology and training people to deal with unexpected problems.
? Initiatives like carbon offsetting can advance the cause significantly by working with relevant organisations (Bladen et al., 2022). TheRed bull event's sustainability reputation can be raised by working with international environmental NGOs to implement best practises from around the world.
? It may also be investigated to monetize post-event content in order to diversify revenue streams. Instantaneous insights can be gained by introducing real-time feedback methods, such as event apps with live polling capabilities.
? This required measuring both observable indicators, such as financial data, and intangible ones, such as attendance happiness. Following the event, analysis and feedback revealed areas that needed improvement.
? The Red bull event's reach could also be expanded with the help of post-event content like highlight reels. Increased spending on content creation, particularly interactive content like in-person athlete Q&As, can increase fan engagement (Masterman, 2021).
Conclusion
The Red Bull Cliff Diving World Series 2022 didn't just happen to be full of majesty and excitement. Every audience member's dive, every round of applause, and every scream of amazement was evidence of careful preparation and careful execution. This was reinforced by the extensive digital footprint left behind, which woven a complex web of promotional activities across many platforms, assuring a global reach and resonance. Each task was tackled with a strong attention to detail, from the early phases of establishing concrete objectives and establishing crucial sponsor partnerships to the logistical behemoth of guaranteeing diver safety, the best spectator experiences, and effective venue arrangements. It was a huge endeavour that demonstrated the power of human potential, gave a nod to environmental stewardship, and served as an example of what careful preparation, steadfast dedication, and unwavering devotion can accomplish. It was a testament to strategic thinking, aggressive leadership, and cutting-edge marketing strategies. The occasion also highlighted the necessity of real-time feedback mechanisms, digital promotions, and strategic partnerships for a wider audience in today's society. The event's dedication to the environment can be strengthened through initiatives like carbon offsetting and cooperation with international environmental organisations.
References
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An, J., Kim, H., & Hur, D. (2021). Keeping the competitive edge of a convention and exhibition center in MICE Environment: identification of event attributes for long-run success. Sustainability, 13(9), 5030.https://www.mdpi.com/2071-1050/13/9/5030
Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2022). Events management: An introduction. Taylor & Francis.https://books.google.com/books?hl=en&lr=&id=rNqbEAAAQBAJ&oi=fnd&pg=PT19&dq=collaboration+for++event+management&ots=6N2U5jCf2X&sig=q5uNiNO5f8i9LRKkg8fMq9teg0k
Chakrabarty, J. B., & Premkumar, P. (2023). Understanding Sports Logistics: Scope, Framework, and Disruptions. In Sports Management in an Uncertain Environment (pp. 59-75). Singapore: Springer Nature Singapore. https://link.springer.com/chapter/10.1007/978-981-19-7010-8_4.
Cornwell, T. B. (2020). Sponsorship in marketing: Effective partnerships in sports, arts and events. Routledge. https://books.google.com/books?hl=en&lr=&id=hxPWDwAAQBAJ&oi=fnd&pg=PT8&dq=Marketing+and+Promotion+of+events&ots=MzGwN7KlcL&sig=CLWtNFyGl-tdO7ywMm7wfbYZYQk.
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Katz, D. E., Cassin, S., Weerasinghe, R., & Rector, N. A. (2019). Changes in post-event processing during cognitive behavioural therapy for social anxiety disorder: A longitudinal analysis using post-session measurement and experience sampling methodology. Journal of anxiety disorders, 66, 102107. https://www.sciencedirect.com/science/article/pii/S0887618519301288.
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