MBA622 Comprehensive Healthcare Strategies Report 1 Sample

Your task

Students are to write a 1500-word report that analyses an industry segment of the Australian Healthcare sector based on the below selection of sectors.

Assessment Description

This assessment provides students with an opportunity to research and analyse a particular healthcare segment to gain an initial insight into the opportunities and challenges that currently exist for organisations that deliver healthcare services in Australia in that segment. Students will present that research and analysis in the form of a formal report which requires students to adhere to a report structure including an Executive Summary.

Assessment Instructions

Students are to investigate an industry segment of the Australian healthcare sector and examine and evaluate its model of operations and growth over the last ten years. Recommended industry segments include:

• General public hospitals
• General practices
• Private hospitals
• Specialist medical services
• Pathology or diagnostic imaging services
• Dentistry or other related services
• Oncology services
• Mental health services
• Allied healthcare services
• Pharmaceutical industry
• Aged care

However, students are encouraged to determine the scope of their analysis in consultation with their lecturer. Assessments 2 and 3 will build on the initial analysis undertaken in Assessment 1.

This consultation should take place to help guide students to think ahead. Choosing an industry segment where information cannot be easily found will make the task of analysis much more difficult not only for this assessment but may require students to change their chosen industry for the subsequent Assessments 2 and 3.

The industry analysis must be in report form and should present appropriate criteria or business analysis tools as a framework in which to identify and analyse the challenges and opportunities confronting the segment. It should draw from a range of government and academic sources, as well as industry reports. It should cover:

• A definition of the industry, outlining its main activities

• An overview of the competitive landscape, identifying and describing major competitors or organisations within the segment and their business models

• Industry trends, presenting an overview of operating conditions and factors influencing operating conditions

• Ethical issues faced within the industry

Your analysis should focus on the broader environmental factors influencing operations within the sector. The report may also include charts or diagrams, which are not included in the word count. The findings presented in this report must be based on scholarly and peer-reviewed sources of information that were published no longer than 5 years ago and relevant to the field of strategic healthcare. These sources must be presented in the report in the form of in-text citations and a reference list adhering with Kaplan Harvard Referencing Style. Wikipedia and other ‘popular’ sites are not to be used.

Solution

Introduction

Australia's healthcare services are both the biggest and most useful. For its citizens, the Australian health care system offers the highest level of quality, safety, and affordability. Oncology, physiotherapy, dietitians, and other allied healthcare services are available in Australia's healthcare system. University Assignment Help, In order to improve patient outcomes, Allied Health Care services include preventative measures, diagnostic services, and the creation of a wide variety of sick conditions by a multidisciplinary health care expert.

Findings

Definition of the industry, outlining its main activities

It's the sort of healthcare sector that employs nurses and pharmacists, whose work is clearly visible. There is a collection of healthcare practitioners and experts that adhere to all scientific principles and evidence-based therapy for improving patients' health conditions at Allied Healthcare Services(ASAHP, 2021). In addition to audiologists, counsellors, dieticians, music therapist and nutritionist, this sector also provide exercise physiologists and nutritionists.

Figure 1: Priority Policy Actions and Goals [Source:Fetherston, H. & Calder, R., 2016]

Activities done by Allied healthcare services

• Allied Healthcare Services' primary mission is to serve as a national leader in providing assistance for the patient care system.

• Health care services in Australia is expected to grow by more than 1.7 million persons by 2020. One million more employees are expected to stay on in the associated health care business until 2024. (ASAHP, 2021).

• Almost 60 percent of healthcare workers are allied health service professionals, according to estimates.

• Higher education institutions and their associated service company were encouraged to work together more often.

Figure 2: Factors of allied healthcare services in Australia [Source: Somers, et al., 2012]

Overview of the Competitive Landscape

Competition and comparison in the Healthcare services are based on bias. The isolation of rural allied healthcare workers from their metropolitan counterparts is common. Competition is also focused on the strength of jobs, residential facilities, retirement communities, and community care.

Finding and Characterising Important Rivals or Groups in The Market

In Australia's health-care sector, a number of rivals have been identified. In order to improve market integration, the Department of Health and Human Services provides allied healthcare services. This industry promises to provide innovative service as a result of its flexibility, inventiveness, and response to changing needs. The key tasks of this business are to offer long-term, person-centred services, as well as adequate care that aids in early intervention for preventative care, and to be active in delivering quality and safety services via technological advancements (Khanna and Irvine, 2018). According to the 2017 annual revenue report, this business produces $12.45 billion.They compete with other related service company by offering a wide range of allied healthcare services, including occupational therapy, physiotherapy, speech pathology, and nutritionist and dietician services. According to the 2019 annual revenue report, they made $ 14.40 billion.

Business Models of Competitors

In order to better serve the ageing population, the healthcare system has adopted an aged care model. When it comes to lessening customer complaints and increasing customer satisfaction, allied health services are more like client-directed care services (Nosratabadi et al., 2019). Direct contact with customers aids in the improvement of both performance and productivity inside a business. Health care company should use an aged care service model in order to improve service and increase Industrial growth. The allied healthcare services include Rehabilitation Gold Coast, Corporate Health, Clinical Services Gold Coast, Fitness and Wellbeing.

Allied Services Business Model

Department of Health and Human Services Promotion of health through human activities of sports and recreation.

Queensland Health Universal Public hospital treatment

Discussions

Industry trends, which provide an overview of operational circumstances and the variables that influence them
PESTLE analysis is used to determine the operational conditions of the Australian industry.

Australia's GDP growth rate is about 2.9%. When it comes to earning revenue, Australia's population growth rate is ideal (Slepov et al., 2017). Australia's population growth rate is around 1.6%. The incorporation of artificial intelligence is made possible by advances in technology. The industrial industry is harmed by legal and environmental issues.

Figure 3: Factors of External Environment [Source: Self-made]

Trends

Funding stability, technology innovation, client directed care, accountability, and workforce are all factors that influence allied health care services. For the care of an ageing population, Australia's health care system allocates $3.1 billion year and has done so continuously since 2018. Healthcare services have followed in the footsteps of consumer-directed care services in terms of decreasing costs and improving customer options and flexibility (Abs, 2020As a market-based service system, this business makes use of technology to expand. Allied healthcare services have been held responsible since they have a direct influence on the quality of overall industrial services. More than 4 million individuals are working in the elderly care industry in order to improve health care. More than 60% of the population, however, is devoted to residential care (Croakey, 2020).

Challenges

Allied healthcare company confront a variety of issues, including weekend service with inadequately qualified workers, insufficient remuneration for their services, health care regulation changes, and a scarcity of health care professionals. Employee turnover in allied health care services is exacerbated by the difficulty of providing service on the weekends. Additionally, this may lead to patient dissatisfaction and a decrease in industry development due to disagreements between patients and healthcare companys (Verloo et al., 2017). An industry's overall operations were also affected by a lack of employees. In order to deliver subpar service and bad management, the healthcare services earned unfavourable consumer feedback. Allied health care company confront difficulties due to patients' inability to communicate effectively.

Weaknesses

Allied healthcare services have been shown to have the following deficiencies:

• A lack of a marketing strategy
• With a lack of resources, as well as
• Handling of employee issues
• An unknown number of service lines
• A lack of progress in technology
• In addition to a poor location, a demographic barrier exists.
• Communication that is not proper.

Some of the problems that hinder good service in allied healthcare systems may be traced back to these shortcomings. Though, the factors are of a huge dynamics most prominent difficulty is viewed in the form of workforce pressures andunacceptable inequities in health outcomes and access to services. Due to excessive reliance on fewer people and extraordinary expectations, operating patients becomes much inconvenient and difficult for the employees throughout the industry.

Ethical Issues Faced within The Industry

Patients' rights, fairness in resources, data confidentiality, patient safety, and conflicts of interest are only some of the ethical challenges that allied health sectors have had to deal with. Patients' rights must be prioritised in the industrial sector in order to establish a healthcare system. One of the most pressing challenges in healthcare is protecting the privacy of individuals' medical records (Runciman et al., 2017). It is critical for the reputation of the health care industry to ensure the safety of its patients. For improved patient treatment, business ethics also considers enough finance for adequate service provision, which is a consideration.

Figure 4: Factors affecting work capacity of professionals [Source: Mackey, A., 2018]

Recommendations

The Allied Healthcare services have been determined to be delivering services to the lower-income members of society as a result of this investigation. Allied healthcare companys are stepping up to fill the void left by rural residents who cannot get adequate treatment in cities. The government should take the lead in supporting and promoting allied healthcare services in the country, according to the recommendations made in this article.

Conclusion

Based on the facts described above, Australia's health care system includes allied health care services in the delivery of ageing care solutions, as well as other services. Health care services are engaged in a wide range of activities aimed at enhancing the patient care system and offering national leadership. There are also a number of business rivals that have been uncovered. In order to boost both customer happiness and income, competitor implements a customer direct care service model. Allied Health Services also faces a number of other issues, such as a lack of weekend employees and inadequate staff management.

References

Croakey, 2020, [Online] Available at: <https://www.croakey.org/more-competition-in-health- care-hasten-slowly-or-not-at-all/> [Accessed 5 December 2021]
Abs.gov.au. 2021, 3101.0 - Australian Demographic Statistics, Jun 2019. [Online] Available at:<https://www.abs.gov.au/ausstats/abs%40.nsf/0/1CD2B1952AFC5E7ACA257298000F2E76> [Accessed 5 December 2021].

ASAHP. 2021, What is Allied Health? — ASAHP. [Online] Available at: <https://www.asahp.org/what-is> [Accessed 5 December 2021].
Fetherston, H.&Calder, R., 2016.Are these the best ways to get Australia’s health on track? [Online].Croakey Health Media. Available at: https://www.croakey.org/are-these-the-best-ways-to-get-australias-health-on-track/ [Accessed 7 Dec. 2021].

Khanna, K. and Irvine, H., 2018,Communicating the impact of the global financial crisis in annual reports: a study of Australian NGOs. Australian Accounting Review, 28(1), pp.109-126.

Mackey, A., 2018. A Better Paradigm for Health Professionals: The Biopsychosocial Renaissance. [Online] Available at: https://sigmanutrition.com/biopsychosocial/[Accessed 5 December 2021]

Nosratabadi, S., Mosavi, A., Shamshirband, S., KazimierasZavadskas, E., Rakotonirainy, A. and Chau, K.W., 2019, Sustainable business models: A review. Sustainability, 11(6), p.1663.

Runciman, B., Merry, A. and Walton, M., 2017, Safety and ethics in healthcare: a guide to getting it right. CRC Press.

Slepov, V.A., Burlachkov, V.K., Danko, T.P., Kosov, M.E., Volkov, I.I., Grishina, O.A. and Sekerin, V.D., 2017, The country's economic growth models and the potential for budgetary, monetary and private financing of gross domestic product growth.

Somers, G., Karen & Milanese, Steve & Kumar, Saravana, 2012,Managing the quality of allied health services in Australia: is it a case of “more we learn the less we know?”.Journal of Healthcare Leadership.

Verloo, H., Desmedt, M. and Morin, D., 2017, Beliefs and implementation of evidence?based practice among nurses and allied healthcare companys in the Valais hospital, Switzerland. Journal of evaluation in clinical practice, 23(1), pp.139-148.

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