HI6036 IS Strategy and Innovation Case Study Sample
Assignment Details
This assignment challenges you to apply the design thinking methodology to develop an Information Systems (IS) strategy that addresses a real business problem provided in a case study. Your goal is to demonstrate how strategic use of information systems can lead to innovative solutions and support the organization’s transformation and renewal.
Objectives:
• To enhance your ability to analyze complex business scenarios.
• To develop practical solutions using design thinking and information systems.
• To critically evaluate the strategic impact of IS innovations on business operations.
Case Study Analysis:
You will be provided with a case study that describes a business problem in an organizational context. Carefully read and analyze the case to understand the underlying issues.
Design Thinking Application:
Empathize: Gather insights about the organization’s needs, challenges, and
Strategic Appraisal:
Assess the potential of the proposed IS solutions to align with and propel the organization’s strategic objectives. Discuss the expected impacts, benefits, and possible challenges of implementing your solutions.
Students can choose to write about the same case study, but the approach and the thrust of each paper must be different.
Here are some proposed topics:
1. Netflix’s Cloud Migration
2. Walmart’;s Retail Technology Transformation
3. Blockbuster’s Failure to Innovate
4. Ford Motor Company’s Digital Transformation
5. Zara’s Fast-Fashion IT Strategy
6. DBS Bank’s Digital Transformation
7. General Electric’s Predix Platform
8. Healthcare.gov’s Implementation Challenges
9. Airbnb’s Data Science Applications
10. Toyota’s Just-In-Time System
The Key elements of the research proposal
The following elements must be included in your research proposal:
1. Introduction or background to the research problem or issue, including an identification of the gap in the current research
2. Research question and, if possible, a thesis statement answering the question
3. Justification for the proposal research, i.e., why the research is needed.
4. Preliminary literature review covering what others have already done in the area.
5. Theoretical framework to be used in the proposed research.
6. Statement of the contribution of the research to the general area
7. Proposed research methodology
8. Research plan and outline.
9. Timetable of proposed research
10. List of references used in preparing the proposal
Solution
1. Introduction
1.1 Background of the research
The Global fashion industry is transformed by Zara, the brand of Inditex by its efficient fast fashion model. The company has 3000 stores across 96 markets, which has specified the speed and efficiency of the company to achieve customer responsiveness (Forbes, 2024). The advanced information technology that is used by the company is central to its success and this has developed a revenue of 26 billion euros noted in the year 2023 (Statista, 2024). With the help of the present technology, Zara can move to the concept of the customer in record time and also sometimes in a few weeks. The rate of growth that Zara achieves after the implication of advanced technology is 7% which is an enormous change from the previous years (Economictimes, 2024).
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Figure 1: Net sales of the Inditex Group
(Source: Statista, 2023)
The present research will develop effective knowledge regarding Zara’s efficient IT strategy, which will produce competitive advantages for other companies in the same industry. The integration of information technology in Zara’s supply chain will also be explored so that a beneficial future implication is achieved from the research. The IT strategies of Zara will be evaluated by the structured research development process in which the issues of different companies will be excavated, followed by the implication of Zara’s efficient strategy for the development of productivity in the fashion industry.
2. Research Questions
RQ, How does Zara’s IT strategy contribute to its dominance in the fashion industry with the lesson for other retailers in the market?
The research question is not only about Zara’s ways of utilising IT but also the broader implication of this strategy for the extended fast fashion industry. The use of real-time data has proved Zara’s ability in the IT implications and the research question is aimed to study the process so that it can be implicated in other companies.
3. Justification of the Proposed Research
The research is justified by several factors and the primary factor is the industry size. It is noted in the year 2023 that the global fashion industry got a valuation of $1.7 trillion, among which fast fashion holds a significant share of the market (Statista, 2024). The pioneer of this fast fashion industry is Zara, and it is central to understanding the role of technology used in the industry for success (Mitchell, 2024, p.2,(1)). The understanding of the information technology that Zara uses will offer valuable insights to other retailers so that they can improve the efficiency of their businesses. The research will also aim to resolve the gaps in the existing studies, which were developed due to the lack of understanding based on the IT facilities Zara uses for its efficient business practices. It is evidenced that most of the existing studies have focused on supply chain management or customer responsiveness, however, they missed the implication of technological facilities that can make a fast fashion brand successful in the present market (Abdulgadir & Abdulgadir, 2020).
The present research will develop a case study approach focusing on Zara as the single unit of analysis. The in-depth analysis of the case studies will explore the complexities and challenges in Zara’s IT strategy to establish a broader understanding of the scenario. The research outcomes will be beneficial for both the practitioners and policymakers by which a clear road map will be developed by the integration of IT into the fast fashion brands. The growth rate of Zara after the implication of advanced technology has produced effective implications for the business, and this has attracted diverse customers globally. It is evidenced that in the year 2024, Zara has a net profit of 5.4 billion euros, which represents that the company has owned some unique technology that is lacking among the other retailers (Statista, 2024). The justification of the present study is based on the enforcement that the research will produce to explore the strategies by which the other retailers can be beneficial and successful in the market for university assignment help.
4. Preliminary Literature Review
4.1 Overview of Fast fashion IT Strategy
According to Salamah et al. (2024, p.1(1)), it is suggested that agility and responsiveness to the market trend are the crucial roles played by the IT strategy of fast fashion. It is also claimed in the research that many leading brands have leveraged the integrated IT system so that the supply chain is optimised followed by the inventory management and customer feedback process. Similarly, Moghrabi et al. (2023, p.1.(3)) stated that, unlike traditional retailers who rely on long production cycles, fast fashion brands use real-time data to track sales, followed by the monitoring of the inventory so that the adjustments of the designs are made efficiently. On the other hand, Karazijien? &?ernikovait? (2024, p.4(2)) stated that from the implication of the company like ZARA, it is understood that the point-of-sale system of the company has gathered instant feedback from the customers that has enabled the concept of production decisions based on the decisions of the customers. In the research, it is also highlighted that the distribution management system of these companies also allows for rapid inventory turnover which is followed by restocking twice a week. Contradicting the statement, López et al. (2022, p.1.(3)) suggested that companies like H&M also rely on IT solutions but tend to rely more on outsourced productions, which reduces the control over the supply chain implications. Therefore, fast fashion information technology is efficient for modern businesses, and this develops productivity in the market.
4.2 Impact of IT fashion strategy on business success
The impact of IT fashion strategy in the fashion industry is significant with the efficient leveraging of technology for operational efficiency and enhanced profitability. As per the statement of Alahyane (2024, p.2,(1)), it is suggested that the application of the real-time inventory system in the present scenario by the companies quickly adjust stock levels based on the current sales data so that the risk of overstocking and markdowns is resolved efficiently. Similarly, Gammelgaard &Nowicka (2024, p.2.(1)) focused on the companies in the modern business environment are integrating IT systems for the supply chain management experiences, which develop faster response times to customer demands and market trends. On the other hand, Oosthuizen et al. (2021, p.2(1)) highlighted that for retailers with the implication of advanced technologies like artificial intelligence and machine learning the point-of-sale system can be generated so that customer preferences are monitored with the adaptation of efficient product offerings. However, it is also noticed that firms with less sophisticated IT systems often face longer lead times and higher inventory costs, so profitability and competitiveness are generated in the fast-paced industry of fashion.
4.3 Role of IT strategy in supply chain integration
According to Munir et al. (2020, p.1(2)), the understanding of the role of IT strategies in supply chain integration is intense, which has enhanced efficiency and responsiveness in the business environment. It is also justified from the research that the robust IT system of the companies utilises advanced data analytics and real-time tracking so that the supply chain components are synchronised effectively. On the other hand, Helo & Shamsuzzoha (2020, p.3(2)) commented that retailers using integrated IT platforms connect the suppliers, manufacturers and distribution centres so that real-time visibility is enabled in the scenario. It is also evidenced from the research that the integration of technological facilities makes decisions quicker and reduces delays compared to firms with fragmented systems of IT. Companies with efficient supply chains have resulted in significant improvements in supply chain agility with 25% faster product-to-market times (Oracle, 2024). On the other hand, Sharma et al. (2021, p.2(2)) suggested that businesses with fewer IT strategies experience longer lead times and an increased risk of disruptions. The research ensures that leveraging IT to create a cohesive supply chain requires timely delivery of products so that competitive advantages can be maintained for the improvement of fast fashion sectors.
4.4 Challenges that can evolve from IT strategy in the fast fashion brands
There are several challenges associated with fast fashion brands which are implicated due to the advanced IT strategies. As per Anjum et al. (2024, p.2(2)), it is suggested that investment in technology leads to higher costs, including the initial setup for ongoing maintenance. Similarly, Spring et al. (2022, p.5(1)) stated that the initiation of rapid technological advancements necessitates frequent updates that have potentially disrupted operations by complicating the IT management system. On the other hand, Ibrahim et al. (2020, p.2(2)) highlighted that the increased reliance on IT heightens the risk of data security breaches compared to the brands that have less sophisticated IT infrastructures. Similarly, Lauterbach et al. (2020, p.3(2)) stated that the brands with less implicated IT systems avoid these complexities but can struggle with slower response time and operational ineffectiveness. Therefore, it is evidenced from the research that the balancing of the challenges is the key to leveraging IT efficiently in the fast fashion sector.
4.5 Literature gaps
The existing research that is excavated for the present research development is of high quality and has differential insights that are beneficial for the research development process. However, some of the literature gaps are identified in the previous research and the first one is the lack of long-term sustainability impacts on the effectiveness of the IT strategy. Many studies have focused on the operational benefits of IT integration but have avoided the longitudinal efficiency of the system. In the second case, another literature gap is found and that is for the least attention towards the challenges faced by the smaller brands for the high costs of implementations. It is also highlighted from the different research that limited empirical research is there on the global scalability of IT strategies, and therefore, the present research will be developed for the resolution of the identified gaps.
4.6 Research Question
How does Zara’s IT strategy contribute to its dominance in the fashion industry with the lesson for other retailers in the market?
5. Theoretical Frameworks
The research based on the IT strategies of Zara is anchored by the Resource-Based view theory, which explores that a firm's competitive advantages are achieved by leveraging its internal resources, which are valuable, rare, imitable and non-substitutable (Rezazadeh, 2020, p.2(2)). The IT infrastructures and the technological capabilities in the context of fast fashion are the key elements that drive operational efficiency, market responsiveness and supply chain agility (Abdallah & Ayoub, 2020, p.1(1)).
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Figure 2: Resource-Based View Theory
(Source: Rezazadeh, 2020)
With the implementation of advanced IT systems, fast fashion companies can streamline processes to enhance inventory management with real-time consumer data that aligns with RBV’s emphasised sustainable advantages (Alpert et al. 2021, p.2(2)). The gaps in the research have highlighted the challenges of the small brands due to the financial constraints which limited to development of IT capabilities in the companies. The RBV framework is efficient in the exploration of how fast fashion companies optimise their IT resources to scale efficiently in diverse markets (Hofmann et al. 2022, p.3(2)). The present theory will be efficient for the research as it will help to analyse the role of IT strategy in maintaining competitive advantages in the industry.
6. Contribution of the Research
The contribution of the research is significant in both industry practices and academic knowledge based on the role of IT strategies in the fast fashion industry. From the industry perspective, the research will provide the values for the practical implications to the fast fashion brands seeking to improve operational efficiency and responsiveness. The research will explore the ways by which the IT system optimises inventory management and supply chain integrations so that the brands can understand the value of technology in enhancing the agility of the market effectiveness. The strategic recommendations are also implicated for the smaller brands that can guide them to leverage IT in a cost-effective manner with the cloud-based solutions or the third-party platforms.
On the other hand, the academic value of the research is also high, and it has contributed limited body of literature addressing the interactions of fast fashion so that the scalability in the IT strategy is achieved in emerging markets. The research will also resolve the gaps in the previous research, and by that implication the present research will be valuable for the future implication. The lack of empirical studies is also filled by the implication of this research, which will ensure the longitudinal values of the research. The global scalability of the IT strategy is required and it will be justified by the present study that the local consumer behaviours and the supply chain dynamics are the crucial factors in the development of IT infrastructure. The research will contribute insights that will help retailers make decisions in the field of IT strategy development.
7. Proposed Research Methodology
The present research will be developed by the secondary research method, which will focus on the qualitative findings from the existing research. The secondary case study analysis will be projected so that an efficient result is developed from the research. The research will be produced by the qualitative research strategy so that the existing values of the research are focused on the expected outcome of the results.
The research on Zara’s IT strategies will be developed by the application of interpretivism research philosophy so that subjective importances are retained in the research. The interpretivism research philosophy will efficiently develop observations from the subjective data that will be accurate for the longitudinal values (Liu, 2024, p.1(2)). The interpretivism research philosophy is beneficial for the exploration of human experiences, and therefore, it will be efficient for the present research development process (Burns et al. 2022, p.1(3)).
The approach that will be used in the research is the deductive research approach so that the previous theories are examined efficiently for the implication in the real observations (Siponen & Klaavuniemi, 2020, p.1(2)). The approaches will be tested and examined for the analysis of their effectiveness, and therefore, the deductive approach will be beneficial for the present research. The deductive approach believes primarily in the existing approaches and, based on that, develops observations. The examination of the theories is important in the present research, and therefore, it will be suitable for the present research development process (Hall et al. 2023, p.2(1)).
The research design that will be used in the present research is the explanatory research design so that the specific values of the subjective data are obtained with secondary implications. The explanatory research design helps in the detailed analysis of the occurrence and, therefore, will be beneficial for the present research (Bentouhami et al. 2021, p.1(2)).
The research will be progressed by the secondary data collection method, which will explore authentic sites like Google Scholar, ProQuest and ResearchGate for the extensive choices of journals, articles and company reports. The data that will be collected is of high quality and will be followed by the data analysis method (Dvir et al. 2024, p.1(2)). The case study analysis of data followed by the thematic analysis will be projected in the research so that themes for the extensive analysis of the results develop the quarries. The research will be progressed by ethical considerations so that data privacy and data protection are followed in the research development method.
8. Research Plan
The overall statement of the research structure is the research plan by which the research will be developed with effective results. The aims and objectives will be declared in the primary week, and based on that, the research significance will be developed (Weeks 1 to 3). The literature review development is the next stage that will be covered by following the different author's literature (Weeks 3 to 6). The methodology and the result formation are the following parts that will be completed for accurate research formation (Weeks 6 to 9).
9. Research Timetable
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Table 1: Research Timetable
(Source: Author)
10. References
Abdallah, A.B. & Ayoub, H.F., 2020. Information technology drivers of supply chain agility: implications for market performance. International Journal of Productivity and Quality Management, 31(4), pp.547-573.https://www.inderscienceonline.com/doi/abs/10.1504/IJPQM.2020.111674
Abdulgadir, A. & Abdulgadir, I., 2020. Strategic Proposals for Sustainable Supply Chains in the Fast Fashion Industry: Exploring ways to incorporate concepts and methods to confront the damaging effects of the industry.https://www.diva-portal.org/smash/record.jsf?pid=diva2:1501090
Alahyane, L., 2024. Data-Driven Optimization of Inventory Management and Sales Strategies for Automotive Component Suppliers.https://www.theseus.fi/handle/10024/853336
Alpert, C., Turkowski, M. & Tasneem, T., 2021. Scalability solutions for automated textile sorting: a case study on how dynamic capabilities can overcome scalability challenges.https://www.diva-portal.org/smash/record.jsf?pid=diva2:1593417
Anjum, T., Parvez Mahmud, M.A., Kumar, L., El Haj Assad, M. & Ehyaei, M.A. 2024, "Feasibility analysis of hybrid photovoltaic, wind, and fuel cell systems for on–off?grid applications: A case study of housing project in Bangladesh", Energy Science & Engineering, vol. 12, no. 8, pp. 3476-3504. https://scijournals.onlinelibrary.wiley.com/doi/abs/10.1002/ese3.1830
Bentouhami, H., Casas, L. & Weyler, J., 2021. Reporting of “theoretical design” in explanatory research: A critical appraisal of research on early life exposure to antibiotics and the occurrence of asthma. Clinical Epidemiology, pp.755-767.https://www.tandfonline.com/doi/abs/10.2147/CLEP.S318287
Burns, M., Bally, J., Burles, M., Holtslander, L. & Peacock, S., 2022. Constructivist grounded theory or interpretive phenomenology? Methodological choices within specific study contexts. International Journal of Qualitative Methods, 21, p.16094069221077758.https://journals.sagepub.com/doi/abs/10.1177/16094069221077758
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Hofmann, K.H., Jacob, A. & Pizzingrilli, M., 2022. Overcoming growth challenges of sustainable ventures in the fashion industry: a multinational exploration. Sustainability, 14(16), p.10275.https://www.mdpi.com/2071-1050/14/16/10275
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Liu, J. 2024, Value Co-creation for Public–Private Partnership (PPP) Projects in China: A Holistic Framework from Antecedents to Outcomes of Interaction, University of Technology Sydney (Australia). https://search.proquest.com/openview/16d4b1523646f646db7c4829c5afffad/1?pq-origsite=gscholar&cbl=2026366&diss=y
López, T., Riedler, T., Köhnen, H. & Fütterer, M., 2022. Digital value chain restructuring and labour process transformations in the fast?fashion sector: Evidence from the value chains of Zara & H&M. Global Networks, 22(4), pp.684-700.https://onlinelibrary.wiley.com/doi/abs/10.1111/glob.12353
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Spring, M., Faulconbridge, J. & Sarwar, A., 2022. How information technology automates and augments processes: Insights from Artificial?Intelligence?based systems in professional service operations. Journal of Operations Management, 68(6-7), pp.592-618.https://onlinelibrary.wiley.com/doi/abs/10.1002/joom.1215
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