MBAS906 Business Analytics Research Capstone Research Report 1 Sample

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MBAS906 Business Analytics Research Capstone Research Report 1 Sample

Assignment Details

Detailed Information Your proposal must consist of the following:

1. Title Page (on a separate page of the proposal): Immediately following the assignment cover sheet should be a title page listing the proposal title, Industry/company and brand logos and any other design you would like to include, your name and the date of submission.

2. Executive Summary: Executive Summary must be on a separate page of the proposal and should contain brief background information, identification of the issue or opportunity to be researched, and the theoretical framework and methodology proposed.

3. Table of Contents (on a separate page of the proposal). The contents page sets out the sections and subsections of the proposal and their corresponding page numbers.

4. Business Research Background: Outline the background information which displays your knowledge of the industry or sector as well as the need for your specific business research. Demonstrate that you have considered prior work in the area, and what needs to be researched. Source information may include statistical agency data, government, industry or company reports, Bloomberg, newspapers and academic publications including peer reviewed journals. Provide graphs, tables and statistics where necessary (preferable construct your own tables and graphs rather than copy and paste).

5. Identification of Issue or Opportunity: Explore the specific issue or opportunity for the organisation, and explain its significance to the organisation. Clearly state the research objectives and research questions of your study. Do not just repeat the questions provided by the sponsoring organisation.

6. Theoretical Framework what theories or concepts will guide the foundation and reference point(s) for your research? Preferably refer to key concepts you have studied in this subject and your prior MBAS studies.

7. Methodology: Describe the various tasks you will take in undertaking your research. For each research question, provide the specific data and method required to conduct your research. State the dates by which you will complete each part of your report.

8. Conclusion: Provide a wrap up and summary of your research problem, plan, and expected outcome(s).

9. References: These must be provided in Harvard format (see
http://uow.libguides.com/refcite for further information) in-text as well as at the end of the proposal. Do not number the references. List them in alphabetical order by the first author’s last name.

10. Appendices: Provide any detailed supporting documentation here. Note that the core messages you are trying to convey should be contained in the body of your report and that the reader would only be expected to refer to the appendices if they needed further detailed information.

Solution

1. Business Research Background

The “Bike MS fundraising event” is one of the largest “charity cycling series” in the United States. It is organized by the “National Multiple Sclerosis Society (NMSS)”. It is relevant to state that NMSS is a “non-profit organization” (nationalmssociety, 2024). It supports “research”, “services” for the people affected by “Multiple Sclerosis (MS)” (nationalmssociety, 2024). MS is a chronic disease that interrupts communication between the “brain” and the other parts of the body (Benedict et al. 2020). The same causes significant physical and neurological “impairments” of the individuals. NMSS aims to “generate” adequate awareness and “raise” funds in order to find a “cure”.

Referring to the information provided, the “Bike MS series” is a significant source of “funding” for “NMSS”. It generally engages over 70,000 participants annually (msspbike, 2024). In addition, approximately $100 million as funds has been raised through more than 75 cycling events all over the United States. These events last 1 or 2 days and cover routes of “10 to 100 miles”. According to the information available at secondary sources, a majority of the participants are middle-aged males with high disposable income (msspbike, 2024). It has been identified that this event offers a strategic opportunity for “corporate engagement”. The ‘corporate teams” that are composed of ten or more members are capable of raising significantly more “funds” in comparison to the individual participants.

Figure 1: Team involvement
(Source: msspbike, 2024)

Referring to this information, NMSS has targeted the “corporations” that focus on promoting “health and wellness” programs (nationalmssociety, 2024). In recent times, the “charity cycling space” has become highly competitive. As a result, “overall participation” and “estimated revenue generation” for Bike MS have been declining since 2012 (msspbike, 2024). NMSS is struggling to attract new participants though the “participant retention rate” is more than 50%.

Figure 2: Bike MS Team Fundraising by Division
(Source: msspbike, 2024)

The “fundraising success” of Bike MS is largely dependent on the “corporate teams” (msspbike, 2024). Referring to this information, it is essential for NMSS to identify new “growth opportunities” especially in acquiring new “corporate teams”.

The Bike MS has encountered challenges in attracting “new corporate teams”, optimizing “event participation” and increasing “fundraising outcomes” (msspbike, 2024). Relating to this context, this proposal aims to address these challenges through a detailed research project. This comprehensive research project will focus on identifying growth opportunities. It is expected that the “actionable insights” will enhance the fundraising success of Bike MS to a great extent for university assignment help.

2. Identification of Issue or Opportunity

As initially indicated, the main issue encountered by NMSS is the consistent “decline in participation”.

Figure 3: Significant decrease in new participant registrations.
(Source: nationalmssociety, 2024).

The same has negatively impacted the estimated “fundraising revenue” in its Bike MS series. This paper has already unveiled that the “corporate teams” are a “key driver” of fundraising success (Filo et al. 2020). Still, NMSS has been unable to attract the “new participants” (nationalmssociety, 2024). The primary opportunity for NMSS is to enhance “corporate engagement” by adopting several “strategic practices”. Precisely, the same can be done by targeting “new industries”, “new companies” and “occupations” etc. It is expected that these “entities” can contribute significantly to the event. It has been identified that NMSS relies on the estimated revenue generated from Bike MS in order to fund its “research” and “services” (nationalmssociety, 2024). This is the reason why ‘decline in participation” can potentially instigate significant “financial challenges” for the organization. The same can also limit its ability to support those individuals affected by “Multiple Sclerosis (MS)”.

The specific “research objectives” of this study are as follows:

• Objective 1: Identification of potential growth opportunities for acquiring new corporate teams.

• Objective 2: Detailed analysis of the occupations and industries that have the highest involvement in Bike MS

• Objective 3: Identify new target markets.

• Objective 4: Understand the key factors that may contribute to the success of high-performing corporate teams.

• Objective 5: Provide actionable recommendations for increasing participation

• Objective 6: Implementable recommendations to increase estimated fundraising revenue through “prescriptive” and “predictive” analysis.

Referring to the “research objectives” stated above, the “research questions” that will guide this study are as follows;

• What are the biggest “growth opportunities” for new corporate teams?

• Can these opportunities be applied to “specific events” or markets such as the largest “Bike MS events”?

• Which occupations and industries have shown the highest levels of involvement in Bike MS

• Reflect on the ways how this information can be used to target “new participants”?

• What are the “common factors” that contribute to the success of “top-performing corporate teams”?

• What “additional” insights from “global fundraising trends” can be applied to increase the future success of Bike MS?

3. Theoretical Framework

The research for the Bike MS event will be accompanied by some key “theoretical frameworks” as stated below. These frameworks will serve as the foundation for “analyzing the data” and “developing actionable recommendations”.

• Corporate Social Responsibility (CSR) Theory

CSR theory encourages the companies to perform certain responsibilities. Those responsibilities are aimed at contributing positively to various societal events (Pfajfar et al. 2022). Bike MS offers corporations an “opportunity” to demonstrate their commitment to social causes especially related to “health and wellness” (msspbike, 2024). The CSR framework will help to identify the “companies” and “industries” based on their existing “CSR initiatives”.

• Social Capital Theory

This theory suggests that “social networks” are highly valuable in shaping “collaboration” and “cooperation” among the “organizations” (Cappiello et al. 2020). The “social capital approach” plays a critical role in the context of Bike MS. This approach optimizes further scopes of “recruiting” participants and “developing” teams. It is essential to understand the “social dynamics” of team recruitment. The same will eventually contribute to attracting new participants over the period.

• Motivation Theory

When it comes to reflect on “motivation”, the “hierarchy of needs” by Maslow is generally employed. This motivation theory enables to understand what “drives” the individuals or teams to participate in charity events such as Bike MS (Salgado et al. 2020).

Figure 4: Behavior of the participants in shaping fundraising
(Source: msspbike, 2024).

This theory will help in identifying the “extrinsic factors” and “intrinsic factors” that influence overall ‘behavior” of the participants (Sajid and Rashid, 2022).
Last but not least; these theoretical frameworks will guide the “research” by providing insights into the “corporate engagement”, “participant behavior”, “team dynamics” etc. These factors can significantly influence the development of effective strategies for “increasing participation” and “maximizing fundraising”.

4. Methodology

The entire research will involve both “qualitative” and “quantitative” data analysis. It will emphasize on the existing datasets provided by NMSS. The “specific tasks” and “methods” required to address each “research question” will be outlined below with a proper timeline for completion.

 

Table 1: List of tasks along with date of completion
(Source: created by the author).

5. Conclusion

The “decline in participation” and “reduced fundraising” for Bike MS has instigated significant challenge for NMSS. Referring to the information stated in this research proposal, an opportunity for “growth” through “strategic recruitment of new participants” and “targeted corporate engagement” has been identified. It is expected that this “research” will provide NMSS with “actionable insights” into the “occupations”, “industries” and “team dynamics”. This proposal has already conveyed how these factors can collectively drive the “fundraising success” to a great extent. This approach will also help in identifying new “growth opportunities” for “corporate partnerships”. Referring to this research proposal, an exhaustive research will offer a comprehensive understanding of the factors that influence “participation” and “fundraising” outcomes. The expected outcome of this research will be a set of “data-driven recommendations”. The same will enable NMSS to “increase” fundraising revenue, “maximize” participation etc. in the coming days.

 

6. Reference list

Benedict, R.H., Amato, M.P., DeLuca, J. and Geurts, J.J., 2020. Cognitive impairment in multiple sclerosis: clinical management, MRI, and therapeutic avenues. The Lancet Neurology, 19(10), pp.860-871.

Cappiello, G., Giordani, F. and Visentin, M., 2020. Social capital and its effect on networked firm innovation and competitiveness. Industrial Marketing Management, 89, pp.422-430.

Cortez, R.M., Clarke, A.H. and Freytag, P.V., 2021. B2B market segmentation: A systematic review and research agenda. Journal of Business Research, 126, pp.415-428.
Filo, K., Fechner, D. and Inoue, Y., 2020. Charity sport event participants and fundraising: An examination of constraints and negotiation strategies. Sport Management Review, 23(3), pp.387-400.
msspbike, (2024).Available at: https://msspbike.donordrive.com/ [Accessed on 8 September 2024]

nationalmssociety, (2024). Experience an extraordinary ride marked by passion, determination and fun. Available at: https://events.nationalmssociety.org/index.cfm?fuseaction=cms.page&id=1232 [Accessed on 7 September 2024]

nationalmssociety,(2024).Fundraising Ideas. Available at: https://events.nationalmssociety.org/index.cfm?fuseaction=cms.page&id=1244 [Accessed on 8 September 2024]
Pfajfar, G., Shoham, A., Ma?ecka, A. and Zalaznik, M., 2022. Value of corporate social responsibility for multiple stakeholders and social impact–Relationship marketing perspective. Journal of business research, 143, pp.46-61.

Sajid, S. and Rashid, R.M., 2022. Extrinsic Regulations and Basic psychological Needs: Drivers of Self-Determined Motivation towards Recycling Intention. KASBIT Business Journal, 15(1).

Salgado, S., Hemonnet-Goujot, A., Henard, D.H. and De Barnier, V., 2020. The dynamics of innovation contest experience: An integrated framework from the customer’s perspective. Journal of Business Research, 117, pp.29-43.

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