INT204 Introduction to Management in Community Services Report 2A Sample

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INT204 Introduction to Management in Community Services Report 2A Sample

Assignment Details

Students are required to describe the elements of a Strategic Plan and identify key performance measures for a Not-for-Profit social service they have or are considering for placement in their region.

Students are required to research the organisation and include the following to address the key criteria:

• The Service:

• The Vision:

• The Mission:

Based on your individual research, the Strategic Plan will include the following:

• Four Service Values and the reason why you chose each value.

• Three Strategic Objectives (or goals) of the organisation.

• For each Strategic Objective identified, list one Outcome for this objective that can be measured. This is one specific result that your specific objective is aiming to achieve. Don’t think broadly; instead isolate one change you’d be focused on that will contribute to achieving your objective.

• For each Outcome identified, list one related Output. This should be a policy or a course of action that explains how your organisation intends to achieve this particular outcome.

• For one of your Strategic Objectives, identify a Benchmark that you could use to assess the performance of the service. Include a description of how the Benchmark you have chosen relates to a relevant Outcome or Output measure.

• Identify the Impact that you want to achieve and describe the wider social and economic consequences of the of the work of the service. You must use APA 7 referencing. Your written report should include at least 5 peer-reviewed (scholarly) journal articles or book chapters, in addition to any textbook references and Strategic Plans that you used to prepare your Practical Report.

Solution

Introduction

The Australian Red Cross is a well-known charity in Australia that helps people in times of disaster and with mental health issues and with helping refugees. With more than 16,000 members and volunteers across the country and 110 years of experience, the organisation works locally and globally to provide vital services to communities that are at risk (Australian Red Cross, 2025). It helps people who need to donate blood, move, build community resilience, improve foreign capacity, and uphold the laws of war. The Australian Red Cross is a part of the world's biggest network of people who help others. It is part of the International Red Cross and Red Crescent Movement. This strategy report lays out a detailed plan to improve the organisation's services, for university assignment help make things better for clients, and make sure that success can be measured.

Figure 1: Organisation Logo
(Source: Australian Red Cross, 2025)

The Service

The Australian Red Cross in Brisbane is committed to helping people and communities in trouble in a variety of ways. Important services are:

Emergency Relief and Disaster Response: Giving instant help during emergencies and natural disasters, such as food, shelter, and medical care.

Figure 2: Emergency Relief and Disaster Response
(Source: What We Do, 2025)

Mental Health Support: Mental health support means giving people individualised mental health programs that include counselling, crisis assistance, and learning materials.

Refugee and Migrant Services: These services help refugees become a part of Australian society by offering language classes, events for social inclusion, and help finding work.

Community events and programs: Help people get to know each other and become more resilient by volunteering and meeting the basic needs of neighbours.
International programs: As a result, international communities will be stronger and better able to plan for, react to, and recover from crises, particularly those that are caused by climate change.

Figure 3: Emergency food supply by Australian Red Cross
(Source: What We Do, 2025)

First Nations Centrality: The Australian Red Cross works with First Nations people to make sure their opinions are heard and to promote cultural safety, fairness, and inclusion in programs, volunteering, and advocacy.

Lifeblood: Increase the supply of safe, high-quality blood, plasma, and other biological products to help with medical care and emergency situations and make things better for patients and the community as a whole (What We Do, 2025).

The Australian Red Cross wants to improve the health, well-being, and ability to cope in vulnerable areas by providing these services.

The Vision

To be the most important humanitarian organisation that makes people's lives better and gives communities more power through education, advocacy, and real help.

The Mission

Help people and communities get ready for, react to, and recover from emergencies and crises by giving them the tools and support they need.

Four Service Values and Justifications

Humanity:

Humanity is one of the most important values to the Red Cross. Its goal is to stop and ease human suffering. By putting people first, the organisation makes sure that everyone, no matter their situation, gets the care they need. Putting money into programs that help people is important for Australia's stability and growth. Global crises can be lessened by raising the budget for Overseas Development Assistance (ODA) from 0.68 percent to 1 percent of the government budget (Tierney, 2025). International Humanitarian Law (IHL) and the Geneva Conventions must be upheld by the next government in order to protect people and make sure that global standards are met.

Impartiality:

The Red Cross helps people without considering their country, race, religion, social class, or political views. This value is very important for keeping trust and making sure that everyone has the same access to help services. The Australian common law system, the exercise of judicial power, and the public's trust in the way justice is handled rely on everyone having the right to a judge who is independent and fair (Australian Law Reform Commission, 2022). In this way, everyone interested in the case is treated with the same amount of respect and dignity.

Volunteering:

One of the main goals of the Red Cross is to get people involved in their communities through volunteer work. Volunteers help the organisation reach more people in need by giving their time and skills. Not only does volunteering help organisations, it also helps people learn new things, get experience, feel like they have a reason, give back, and have fun. It can be done in person or online, and the time can be changed to fit people's needs (NSW Government, 2024). The reasons people serve are varied and include getting to know new people, supporting causes, learning about other cultures, giving back to their communities, finding work, and making it easier to find work.

Integrity:

Making sure there is transparency, accountability, and ethical decision-making is important for gaining community trust and making sure donations are used properly. Australia has slipped from seventh place on the Corruption Perception Index in 2012 to thirteenth place in 2020, which shows that the country needs a national ethics commission (Adelaide.edu.au, 2024). A national integrity agency could keep an eye on things, but it won't be enough to stop corruption and make sure that government processes are honest.

Three Strategic Objectives and Associated Outcomes, Outputs, and Benchmarks

Impact

Through its strategic goals, the Australian Red Cross hopes to make improvements in society and the economy that last. Some expected effects are:

• Enhanced Community Resilience: Enhanced emergency preparedness will make communities better able to handle and heal from disasters, which will lower the number of deaths and damage (Villeneuve, 2021).

• Better mental health: More mental health services will make it easier for people to get help when they need it, which will lower the risk of serious mental harm during crises (Johnson et al., 2022).

• Greater Social Inclusion: By offering language and job readiness programs, groups of refugees and migrants will be better able to integrate, find work, and be healthier overall (Gower et al., 2022).

Conclusion

The goal of the strategic plan is to improve the Australian Red Cross's support for vulnerable people in Brisbane by making programs for disaster preparedness, mental health support, and refugee aid better. In line with their core values, this helps the people they serve and makes things better.

References

Adelaide.edu.au. (2024). Integrity in Government. adelaide.edu.au. https://www.adelaide.edu.au/stretton/news/list/2020/10/19/integrity-in-government#:~:text=Key%20Summary%3A%201%20Australia%20does%20not%20have%20a,a%20strong%20

case%20for%20a%20commonwealth%20integrity%20agency.

Australian Law Reform Commission. (2022, October 10). Review of Judicial Impartiality | ALRC. ALRC. https://www.alrc.gov.au/inquiry/review-of-judicial-impartiality/#:~:text=In%20Australia%2C%20judicial%20independence%20and%20impartiality%20are%20seen,

upholding%20public%20confidence%20in%20the%20administration%20of%20justice.

Australian Red Cross. (2025). About. https://www.redcross.org.au/about/

Gower, S., Jeemi, Z., Forbes, D., Kebble, P., & Dantas, J. A. (2022). Peer mentoring programs for culturally and linguistically diverse refugee and migrant women: an integrative review. International Journal of Environmental Research and Public Health, 19(19), 12845. https://www.mdpi.com/1660-4601/19/19/12845

Johnson, S., Dalton?Locke, C., Baker, J., Hanlon, C., Salisbury, T. T., Fossey, M., ... & Lloyd?Evans, B. (2022). Acute psychiatric care: approaches to increasing the range of services and improving access and quality of care. World Psychiatry, 21(2), 220-236. https://onlinelibrary.wiley.com/doi/abs/10.1002/wps.20962

NSW Government. (2024, August 27). Benefits of volunteering. https://www.nsw.gov.au/community-services/volunteering/volunteer-now/benefits-of-volunteering#:~:text=Volunteering%20not%20only%20helps%20organisations%20but%20also%20allows,a%20

difference%204%20get%20out%20and%20have%20fun.

Tierney, B. J. (2025). MSF Calls upon Australians to #Vote4Humanity in the Federal Election. - Australian Institute of International Affairs. https://www.internationalaffairs.org.au/australianoutlook/msf-calls-upon-australians-to-vote4humanity-in-the-federal-election/

Villeneuve, M. (2021). Building a roadmap for inclusive disaster risk reduction in Australian communities. Progress in Disaster Science, 10, 100166. https://www.sciencedirect.com/science/article/pii/S2590061721000260

What we do. (2025). Australian Red Cross. https://www.redcross.org.au/about/what-we-do/

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